Konstantin Yuzefovich · Haute-Savoie, France
Commercial Strategy & Product Marketing · AI & PropTech
I help founders and B2B teams turn market insight into commercially grounded products, offers and go-to-market plans.
A Silicon Valley perspective, built on entrepreneurial experience and applied business economics.
Understand the market. Build the commercial case.
My work connects customer needs, product value and business economics. I research the market, examine commercial assumptions and translate the findings into positioning, offers and practical tools for launch and sales.
Shaped by San Francisco & Silicon Valley
Living and gaining practical experience in San Francisco and Silicon Valley, alongside on-campus marketing studies at UC Berkeley, shaped how I approach entrepreneurship: understand the customer, test assumptions and turn ideas into practical products.
Built through entrepreneurship.
I bring around 20 years of experience in marketing, business development and launching businesses, spanning insurance and franchising, industrial B2B and real estate.
At AppliedIns, I built an insurance network of 250 offices, providing a technology and marketing ecosystem, operational support and staff training. My work combined the business model, product offer, customer acquisition and network development.
Commercial strategy, AI & real estate.
Through Aimee and Sutherland Private Office, I apply market research, business modelling and AI-assisted product development to financial and real estate decisions.
Research → Strategy → Execution → ROI
- Research: Understand customers, competitors, pricing and market opportunities.
- Strategy: Define the commercial model, positioning, offer and route to market.
- Execution: Turn decisions into presentations, websites, product requirements and sales tools.
- ROI: Evaluate assumptions, costs, potential benefits and commercial outcomes.
Aimee
Founder & CEO
Developing AI-enabled decision-support tools for insurance and real estate. My focus is user needs, commercial strategy, financial logic and product requirements.
Current work includes an investment terminal designed to help real estate agents explain costs, returns and investment scenarios.
The project received support from La French Tech in France. Products are in development.
Sutherland Private Office
Directeur Général
Based in the French Alps and working with clients worldwide, Sutherland Private Office helps clients make well-informed real estate investment decisions.
We develop analytical tools for our own advisory practice, combining market evidence, financial scenarios and an understanding of each project’s commercial potential.
My work spans commercial strategy, positioning, research and investment decision-support materials.
Economics, management & marketing.
My education connects practical business economics, investment project management and marketing. This combination shapes how I assess opportunities, structure offers and develop products.
- University of California, Berkeley: Diploma Program in Marketing, on campus in Berkeley, California.
- MA in Investment Project Management: A management perspective on project evaluation, planning and delivery.
- Applied Economics: An educational background focused on business economics and management decisions.
I am based in Haute-Savoie, France. My experience in San Francisco and Silicon Valley continues to inform my work with international founders, businesses and partners.
Focused projects. Clear deliverables.
Alongside my ventures, I take on selected remote B2B projects for founders, small teams and agencies.
Market & Competitor Research
Research a target segment, compare competing offers and pricing, and identify the implications for your product or market entry.
Positioning & Go-to-Market
Define the target customer, product value, differentiation and commercial offer, with a practical plan for launch and sales.
Business Cases & ROI
Structure assumptions, costs, potential benefits and scenarios to support a commercial decision.
Commercial Presentations
Translate research and complex products into clear proposals, sales decks and decision-making materials.
Have a business question or a product to bring to market?
We can start with a focused research or diagnostic stage, with the scope, deliverables and timeline agreed in advance.